There's a version of a startup story that goes like this:
Founder spots market gap. Raises seed round. Builds product. Gets traction. Appears on Shark Tank.
That's not our story.
Ours starts with a collapse.
2017: The Year the Floor Disappeared
My father ran a packaging business called Chetna Packaging. It wasn't a startup. It was a family business — the kind built over years of relationships, hard work, and deep knowledge of an industry most people never think about.
In 2017, it collapsed.
I won't go into every detail. But I'll tell you what it felt like: one day there was a foundation under our family, and the next day there wasn't.
I was 28. About to get married. And suddenly the question wasn't "what do I want to build?" — it was "how do we survive this?"
For the next several years, that was the question every single day.
The Problem We Kept Seeing
Even through those difficult years, we stayed close to packaging. It was in our blood. My father, my brother, myself — we knew this industry from the inside.
And we kept seeing the same thing, over and over.
A home baker trying to build her brand. A young man making handmade candles and selling them on Instagram. A D2C skincare founder who'd finally cracked a formula and wanted to launch properly.
All of them hitting the same wall. Actually — multiple walls.
The quantity wall. Minimum order: 500 units. 1000 units. 2000 units. For someone selling 50 boxes a month, that's not a supplier. That's a full stop.
The design wall. Most small sellers don't have a graphic designer. Professional packaging design costs money and time most small businesses don't have.
The uncertainty wall. You place an order based on a flat design file, wait three weeks, and hope the result looks like what you imagined. It often doesn't. By then you've already paid.
The logistics wall. Getting packaging in India traditionally meant phone calls, site visits, week-long quote processes, and then figuring out pickup and delivery yourself.
We thought all four of these were solvable. So we solved them.
08/08/2023: ezpac is Born
My brother and I launched ezpac.in on August 8th, 2023.
No big funding. No fancy office. Just two brothers who grew up inside a packaging business, who'd spent years watching small sellers struggle, and who believed the internet could tear down every one of those walls.
We launched with a self-service 2D design tool — simple, fast, and already miles ahead of calling a supplier and waiting a week for a quote. Customers could design their own packaging online, pick their size, and place an order. For the first time, small businesses had real control over their packaging without needing a designer.
But we kept building.
December 2025 — the 3D studio arrives.
We upgraded the entire design experience to a real-time 3D studio. Now you don't just design your packaging — you see it come alive in three dimensions, rotating, exactly as it will look when it's printed and in your hands. Every detail. Every colour. Before a single box is made.
This is what ezpac looks like today:
A self-service 3D design studio. This is the heart of ezpac. You open it yourself. You design your own branded packaging — your logo, your colours, your layout — directly in the studio. No professional designer needed. No design experience required. And as you design, you see your packaging rendered in real-time 3D, exactly as it will look when it's printed and in your hands. What you see is what you get. No surprises. No disappointment.
Custom sizes. Your product's exact dimensions. Not a standard box that almost fits. Yours — measured for what you're actually selling.
Instant process. Design it in the studio, approve your 3D preview, place your order. No phone calls. No email chains. No waiting a week for a quote. The whole journey from first click to confirmed order can happen in one sitting.
Starting from just 10 units. Not 500. Not 100. Ten. Enough to launch, test, or gift — without committing to inventory you don't need yet.
Doorstep delivery. Order on the platform, receive at your door. No middlemen, no warehouse pickups, no logistics coordination on your end.
That's ezpac. Design it yourself, see it in 3D, order what you need, get it delivered.
The Real Middle Part (That Most Startup Stories Skip)
I want to be honest here, because I think the internet is full of startup stories that jump from "we started" to "we succeeded" and skip everything in between.
The middle is hard.
Client payments that come weeks late. Vendors who need to be paid now. Months where you're not sure the numbers will work. Debt that piles up not because you were reckless but because you were trying to hold everything together.
We had all of it. We still have some of it.
But here's what I know after 7 years of rebuilding and 2.5 years of building ezpac:
The business is real. The problem is real. The customers are real.
And that's enough to keep going.
February 2026: Shark Tank India
This February, my brother and I stood in the Shark Tank India studio and pitched ezpac to the sharks.
I'm not going to romanticise that moment more than it deserves. It was nerve-wracking. It was surreal. And it was a long way from 2017.
What I can tell you is this: the response since the episode aired has been real. More sellers discovering ezpac. More small businesses using the design studio for the first time. More people realising that branded packaging doesn't have to be a privilege reserved for big brands with design budgets and bulk order capacity.
That's why we went on that show. Not for validation. For visibility. So more small businesses could find us.
What ezpac Gives You — At a Glance
| What you get | What it means for you |
|---|---|
| Self-service 3D design studio | Design your own packaging, in minutes, yourself |
| Real-time 3D preview | See your exact box before it ever gets printed |
| Custom dimensions | Sized for your product, not a generic standard |
| MOQ of just 10 units | Order what you need, not what suppliers demand |
| Instant process | No calls, no emails, no delays |
| Doorstep delivery | Order online, receive at your door |
One Last Thing
If you've ever looked at a packaging supplier and felt like the whole process was built for someone bigger, better-funded, and better-connected than you — you're right. It was.
ezpac was built for you instead.
Design your packaging yourself. See it in 3D. Order 10. Get it delivered.
👉 ezpac.in
Paarth Shah is the co-founder of ezpac.in, India's self-service custom packaging platform for small businesses and D2C brands. He appeared on Shark Tank India Season 4 in February 2026.
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