Every order you ship is a marketing opportunity.
Most ecommerce sellers in India miss it completely.
The plain white courier bag or brown corrugated box that arrives at your customer's door says nothing about your brand. It arrives, gets ripped open, and is immediately thrown in the bin. No brand recall. No Instagram moment. No reason to remember your name when they want to reorder.
Custom printed courier bags and mailer bags change all of that. For the cost of a few extra rupees per shipment, every package you send becomes a branded touchpoint that reinforces your identity, builds recall, and creates the kind of unboxing moment customers actually share online.
What Are Custom Courier Bags and Mailer Bags?
Custom courier bags (also called mailer bags, poly mailers, or courier pouches) are the flexible packaging used by ecommerce sellers to ship products through courier services like BlueDart, Delhivery, Shiprocket, XpressBees, and others.
Unlike rigid boxes, courier bags are:
- Lightweight — reduces shipping weight and cost
- Flexible — can accommodate a range of product sizes and shapes
- Tamper-evident — sealed securely for safe transit
- Easy to store — flat-packed, takes minimal inventory space
Custom printed versions carry your brand's logo, colours, website, and messaging — turning every shipment into a branded experience.
Types of Custom Courier and Mailer Bags on EzPac
Custom Kraft Paper Courier Bags
Made from 70–100 GSM kraft paper. The most popular choice for:
- Apparel and fashion brands
- Gifting businesses
- Skincare and beauty brands
- D2C startups with an eco-conscious positioning
Kraft paper courier bags photograph beautifully, align with natural/sustainable brand values, and feel distinctly premium compared to plastic alternatives.
Custom White Paper Mailer Bags
White paper mailer bags carry branding more vividly — colours appear brighter against white than kraft brown. Best for:
- Bold, colourful brand identities
- Brands with detailed logo designs
- Products where the unboxing photo matters (high UGC potential)
Custom Poly Mailer Bags (Plastic Courier Bags)
Lightweight, waterproof, and tear-resistant. Best for:
- Apparel, soft goods, and non-fragile items
- High-volume ecommerce sellers where weight savings matter
- Monsoon-season shipping (waterproof protection)
Custom printing on poly mailers puts your brand front and centre from the moment the package arrives.
Why Custom Courier Bags Are the Best First Packaging Investment for Ecommerce Sellers
If you are just starting with custom packaging and you're not sure where to begin — start with your courier bags.
Here's why:
Every order gets packaged. Unlike a gift box that is only needed for certain products, a courier bag is used for every single shipment. Your branding investment reaches every customer, every time.
The ROI is immediate. A plain white courier bag costs ₹8–₹15. A custom printed kraft courier bag costs ₹18–₹40 depending on size and quantity. For ₹10–₹25 more per shipment, every customer receives a branded experience.
It photographs well. Flat-lay product photos, unboxing Reels, and Instagram stories all start with the outer package. A beautiful branded courier bag is the most shareable packaging format.
It works for all product types. Apparel, accessories, jewellery, beauty, books, documents, small electronics — almost anything can ship in a mailer bag.
What to Print on Your Custom Courier Bag
The outer surface of your courier bag is premium real estate. Use it well.
Essential elements:
- Brand name and logo (large, centre-front)
- Website URL
- Social media handle (@yourbrand)
- Tagline or brand message ("Made with love", "Packed with care", "Thank you for supporting small")
- Return address (small, bottom)
Optional but impactful:
- QR code linking to your website, review page, or Instagram
- A warm message on the inner side of the bag ("Can't wait for you to open this")
- Eco-credentials if relevant ("100% recyclable kraft paper")
Custom Courier Bags for Specific Business Types
Fashion and Apparel Brands
Custom printed kraft or poly mailers work perfectly for apparel. The lightweight format keeps shipping costs low. Print your logo large — clothes are often removed and the bag photographed separately.
Skincare and Beauty Brands
Kraft paper courier bags align with natural beauty positioning. Include your tagline and a URL to your review page — getting customers to leave reviews is where the growth is.
Jewellery and Accessories
Paper mailer bags with full-bleed printing. Consider adding a kraft texture design to make the bag feel premium. The unboxing video starts with this bag.
Gifting and Hamper Businesses
Custom branded courier bags for gifting shipments signal professionalism and care. Include a personalised message option QR code on the bag.
Subscription Box Businesses
If you ship monthly, your courier bag is the first thing your subscriber sees every month. Make it exciting. Change the design seasonally. Create anticipation.
How to Order Custom Courier Bags from EzPac
Step 1: Visit ezpac.in and select Courier Bags / Mailer Bags from the product menu
Step 2: Choose your material — kraft, white paper, or poly
Step 3: Enter your dimensions — width and height of the bag you need
Step 4: Upload your logo and design assets in the 3D studio
Step 5: Preview your courier bag in real-time 3D — see exactly how it will look before ordering
Step 6: See your instant price based on size and quantity
Step 7: Place your order — delivered pan-India to your door
Minimum order: 10 pieces
Common Sizes for Custom Courier Bags in India
The most common sizes ordered by Indian ecommerce sellers:
| Size | Best For |
|---|---|
| 10" × 12" (small) | Jewellery, accessories, small folded items |
| 12" × 16" (medium) | T-shirts, tops, scarves, beauty products |
| 14" × 18" (large) | Jeans, dresses, shoes (light), multi-item orders |
| 16" × 22" (XL) | Jackets, large apparel items, book sets |
EzPac also supports custom sizes — enter your exact dimensions in the studio.
Brand Every Shipment. Start with 10 Bags.
Whether you're shipping 5 orders a week or 500, every package deserves your brand on it.
Start with 10 custom printed courier bags. See how your customers react. Watch the unboxing content start appearing. Then scale up.
Design Your Custom Courier Bags → ezpac.in
EzPac is India's custom branded packaging platform. Custom courier bags and mailer bags from 10 pieces. 3D design studio. Pan-India delivery. As seen on Shark Tank India Season 5.
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